vim tech | 企業視覺
CIS
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vim為vision、innovation、motivation三個單字所組成的縮寫。是一家以超前視野、創新技術，結合產品力、品牌力和科技力驅動的消費品公司，以此為消費者創造高品質美好生活。設計上以家的符號為起源呼應企業理念中的美好生活，藉由旋轉、鏡射、疊加對應到該企業的三大核心概念。美好的生活使於自然驅動於科技，色彩上便以綠色為最大基調，期盼簡潔的符號積極的色彩能由內而外影響整個消費品類市場。
vim is the abbreviation of vision, innovation, and motivation. It is a brand company driven by advanced vision, innovative technology, combined with product strength, brand strength and technological strength, so as to create a high-quality and beautiful life for consumers. The design takes the symbol of home as the origin and echoes the beautiful life in the corporate philosophy, and corresponds to the three core concepts of the company through rotation, mirroring and superposition. A better life is driven by nature and technology, so green is the main keynote in color. hoped the simple symbols and positive colors can influence the entire product market from the inside out.
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Art direction & CIS ╱ Ivory Ho
Product & Packagin Design ╱ Kiko
Motion Graphic ╱ 小方
Client Location
Shanghai
